Media & marketing

Possible careers within this industry
Journalist/copy writer | Brand manager | Digital marketer | Print advertiser | Social media manager | Content manager | Copy editor

At the end of 2015, South Africa had just under 25 million internet users – with the average South African spending around five hours a day online – whether it be on cellphone, laptop, or tablet.

The digital world has changed the way we consume news, and along with it, advertising. It has replaced almost all forms of accessing information: from maps to ordering food and booking flights. Most of the information we consume is fed to us via social media channels, such as Facebook and Instagram, changing how we receive our news. All of this has opened multiple windows of opportunity to redefine how industries operate. While most of the content reaches us from foreign countries, Naspers, a South African media company, is one of the 10 largest global media companies in the world. Other local players include Times Media Group, PrimeMedia Group and SABC. International news agencies also have local bureaus, such as Bloomberg and Reuters

What to study

Your area of study will depend on your interests.

  • Advertising
  • Media studies
  • Public relations
  • Marketing
  • Functions and events management
  • Creative arts (design, web, media & motion, etc.)

Did you know

  • OMD South Africa is part of the worldwide Omnicom Media Group and has with billings of over R7.6-billion.
  • Naspers was founded in 1915, with its primary listing on the Johannesburg Stock Exchange; it was listed in 1994.
  • CNBC Africa was launched in South Africa in 2007.